So what can I expect from a marketing campaign? Great question yesterday from a prospect I’ve been speaking to about signing up for my local ‘thebestof’ marketing business. He asked me “What return on investment can I expect”. We spoke about expected returns and agreed goals with a commitment to review progress in 3 months. [...]
Plain Bonkers! How was last week for you? Here at Knox Coaching it was pretty damm good. Couple of new clients recruited and some great feedback from a few existing customers – all good stuff to bring a smile to my face come 5pm Friday. But the bit that made me laugh the most was [...]
Leeds Train Station. Having travelled to Leeds for a day to sell a computer system, I headed back to the station to catch an evening train back north again to Dundee. I was travelling first class with Cross Country Trains. I got to the train station an hour before my train and was pleased to [...]
Unlocking the value in your customers. We remain in difficult economic times and it could be several years, if ever, until we see a return to the casual spending and carefree investment in a wide range of products and services that many businesses were undertaking. Today, we remain in position where most businesses are looking [...]
Everyone likes to be thanked and appreciated. So why not write them a note. One that is well written and sincere may well leave the recipient looking forward to doing more business with you, and it will encourage him to seek referrals for you. Here’s an example letter. Dear Andrew Thank you for your business. [...]
Last week I was in a dental practice for a ‘drains up’ meeting with a potential new client. My preparation for the meeting had guided me to their web site and their facebook page. The website looked pretty good and the facebook page was ok, with a couple of hundred followers but the ‘talking about [...]
2011 was a tough year for many in dentistry. Many of my friends who work for the various dental supply companies are moaning that the outlook for 2012 is more of the same – another tough year. And of course they are finding it tough because many of you, the dentists of Scotland, are finding [...]
I was recently asked if I would recommend acknowledging patient referrals in a dental practice. By this I mean making a gift to an existing patient whose recommendation brings a new patient to the practice. The practice in question was suggesting a Starbucks Card or a Subway Card. And how should we write to the [...]
Princess Cruises – The Ultimate in customer care. I have just returned from a fantastic cruise with Princess Cruises. I have had many great holidays over the years and have had some good and some bad experiences but I’ve got to say, Princess Cruises have got Customer Care down to a tee. From the check [...]
Over the years I have been asked many times what the best way to do dental recalls is. “Should we use a letter or a card” was the standard question 10 years ago. More recently is “Should we use SMS for recalls or letters”. The answer is I believe whatever the patient prefers. And please, [...]